All e-Learning MBA students are offered the opportunity to complete a fast-track optional Academic Skills Development module.

This module is designed for students requiring academic skills enhancement prior to commencing their studies. The focus is on developing and refining the skills required for postgraduate study. All students will have the chance to develop their communication and research skills through the course, including as part of the Research Methods module. This optional course is intended to ease students into the learning strategies needed for the successful achievement of an MBA.

The course takes place over four weeks, twice a week (for a total of four hours per week). All classes will be recorded and will be available for students to go revisit on MOTI.

• Delves into key management theories that result in organisational effectiveness, efficiency, and human resource development.
• Addresses issues such as workforce motivation, incentives, team building and office environments and how we can best manage the dynamics of organisational change.
• Examines contemporary principles, techniques and research findings in management and organisational behaviour that are driving high performance and continuous improvement in business today.
• Provides deep understanding of management and organisational behaviour concepts associated with continuous improvement in individual and group processes.

• Emphasises value and process of strategic management.
• Helps students integrate and apply their prior learning to strategic decision making in organisations.
• In-depth examination of an organisation’s vision and mission and of principles, techniques and models of organisational and environmental analysis.
• Explores theories and practices of strategy formulation and implementation.

• Enables students to understand business research, offering an in-depth understanding of relevant approaches and elements of undertaking a research enquiry.
• Provides students with the necessary skills and knowledge to determine the information necessary to address identified research problems.
• Helps students develop critical core competencies and skills including: defining research questions; setting appropriate research objectives; study design that incorporates research objectives and budgetary constraints; secondary and primary data collection and instruments; sampling and analysis methods; and effective reporting of results; as well as the importance of ethical conduct in conducting research in both a domestic and in international business contexts.

• Offers comprehensive understanding of the consumer decision-making process in a digital world and its implications for marketing strategies.
• Equips students with the ability to analyse and evaluate internal and external factors influencing consumer behaviour in digital environments.
• Fosters analytical skills, conceptual thinking, and applied knowledge essential for understanding consumer behaviour from a digital marketing perspective.
• Delves into the broader impact of digital marketing on individuals and society, addressing ethical considerations, consumer protection, and regulatory challenges.
• Enables students to assess and apply marketing strategies to influence digital consumer behaviour across various online platforms, including social media, e-commerce, and mobile apps.

• Provides comprehensive understanding of the principles, frameworks, and strategies of digital marketing.
• Equips students with the skills to analyse both the micro and macro- environment of the online marketplace, considering various market dynamics and external influences.
• Develops students’ ability to create and implement effective digital marketing strategies that align with organisational goals and leverage digital channels.
• Assesses the integration of digital branding within the marketing mix, and its role in building competitive advantage and customer loyalty.
• Strengthens students’ ability to lead the planning, execution, and optimisation of digital media campaigns using data-driven insights.
• Develops critical thinking on emerging digital marketing trends and their potential impact on future business strategies and marketing practices.

• Offers deep understanding of essential digital marketing tools and their strategic application across content creation, social media management, and video marketing.
• Develops students’ ability to analyse and optimise digital marketing campaigns using data analytics, insights tools, and performance measurement techniques.
• Enables students to utilise SEO, paid advertising, and location-based marketing tools to increase visibility and engagement on digital platforms.
• Teaches students to design and execute effective email marketing campaigns and marketing automation strategies to engage customers and drive conversions.
• Provides skills to leverage influencer marketing, affiliate marketing, CRM tools, and conversion rate optimisation strategies to enhance customer relationships and improve marketing outcomes.

• Provides strategic frameworks and practical tools needed to design and execute successful social media marketing and influencer campaigns.
• Equips students with the analytical skills to evaluate the performance and effectiveness of social media and influencer marketing strategies.
• Fosters the ability to critically assess emerging trends in social media and influencer marketing to adapt strategies for future business growth.
• Develops students’ understanding of the legal, ethical, and regulatory considerations in the execution of influencer marketing campaigns.
• Enhances decision-making capabilities by teaching them how to measure ROI and optimise influencer and social media marketing initiatives.

• Equips students with the skills to develop strategic content marketing plans that align with organisational objectives.
• Fosters the ability to create and craft compelling brand stories that resonate with diverse audiences and enhance brand identity.
• Provides students with the tools to write and edit high-quality content across multiple platforms, ensuring consistency with brand messaging.
• Enables students to evaluate the success of content campaigns using data and performance metrics to inform future strategies.
• Develops understanding of content distribution strategies and how to effectively use various channels to reach target audiences.

• Synthesises student learning in a single practical real life project that demonstrates the fulfilment of the programme’s learning outcomes.
• Enables a demonstration of business research with a potential real-world outcome and integrates student academic knowledge with experiences beyond the virtual classroom and combine developing knowledge, skills, and personal interests.

Capstone projects may take a wide variety of forms, but most are long-term investigative projects that culminate in a final product, presentation, or performance. For example, students may be asked to select a topic, profession, or social problem that interests them, conduct research on the subject, maintain a portfolio of findings or results, create a final product demonstrating their learning acquisition or conclusions (a paper, short film, or multimedia presentation, for example), and give an oral recorded presentation on the project to a panel of instructors, experts, business persons and broader community members who collectively evaluate its quality.

Capstone projects are generally designed to encourage students to think critically, solve challenging problems, and develop skills such as oral communication, public speaking, research skills, media literacy, teamwork, planning, self-sufficiency, or goal setting—i.e., skills that will help prepare them for modern careers, and adult life. The projects are also interdisciplinary and may require students to apply skills or investigate issues across many different subject areas or domains of knowledge. Capstone projects also tend to encourage students to connect their projects to community issues or problems, and to integrate “outside-of-school” learning experiences, including activities such as interviews, scientific observations, or internships.